Muhammad is a UK based marketing professional and entrepreneur, father of two and incessantly curious about life.
Career
I’ve spent over 20 years in marketing, helping brands grow, launch new products, and connect with audiences in meaningful ways. From media and tech to FMCG and e-commerce, I’ve worked across industries, leading teams and delivering campaigns that make an impact.
I’ve led marketing at major organisations like the BBC, TRT World, Mars, and Unilever, launching products, driving digital growth, and building high-performing teams. At TRT World, I helped grow the audience by millions across social media. At the BBC, I rebranded the Arabic and Persian channels, boosting engagement and viewership. And in the FMCG world, I’ve brought new products to market and managed multimillion-pound campaigns.
I work with businesses to craft smart, effective marketing strategies. Whether it’s campaign planning, content creation, or digital advertising, I love helping brands cut through the noise and reach the right people. Have a look at my Portfolio and see what work I’ve done before.
Marketing isn’t just about ads and numbers—it’s about storytelling, strategy, and making real connections. That’s what I bring to every project.
Let’s build something great together.
I’m always keen to have a chat with like-minded positive people, drop me a mail at info@muhammadkarim.co.uk 🙂
