Portfolio of Work
Below is a list of work completed during my 20+ year career in marketing in various industries.
Click through any of the below for further details…
MANZA / Verge Digital
Digital Marketing Agency
Worked with a variety of clients at Verge Digital / Manza. For the biggest, I developed 8 marketing campaigns to help an online education platform (Bayyinah TV) increase their subscriptions and leads in the months leading up to and including Ramadan 2025.
Results: 24k+ Subscriptions & 30k+ Leads in 3 months.
Activities included:
– Copywriting and Video Scripting,
– Briefing in landing page copy, design and UX/UI ,
– Briefing in images and video for landing pages, Social Media, and advertising across Google (Search, Display & Youtube), Meta (Facebook & Instagram), and TikTok.
Assisted with marketing efforts for a variety of other clients including an online fundraising platform, a global event for Philanthropists (Istanbul) and a tech festival in London.
Link for more details
“Working with Muhammad Karim has been an absolute pleasure. As a marketing manager, he was truly exceptional—always on time for meetings, consistently going above and beyond what was expected and bringing a calm, positive energy to every situation. Even in the most stressful times, Muhammad’s kindness, professionalism and ever-present smile made a real difference to the team. His reliability, dedication and character are rare to find. Any team would be blessed to have him.”
– Nabila, CMO, Bayyinah TV
Gnaw Chocolate
Chocolate Manufacturer (Norwich, UK)
Gnaw Chocolate is a Norwich-based Chocolate Manufacturer. For which I launched new products, refreshed the packaging on their core range, introduced new flavours and created a solid brand articulation and marketing plan.
Click here for a detailed breakdown of activity
tabii
Turkish Video-On-Demand Platform
tabii is a Turkish VOD platform (think Netflix, but for Turkish shows). As Marketing Lead, I worked with the team to develop the brand from scratch, overall marketing strategy, establish agency relationships, pricing strategy, Event Marketing and Go-To-Market plan for launching this new brand in Turkey, MENA and the UK.
Click here for a detailed breakdown of activity
TRT World
TRT World News Platform
TRT World is a Turkish News Broadcaster which launched in 2016. I was hired as the Head of Audience Growth in order to increase its following online and the engagement with its content.
Click here for a detailed breakdown of activity
