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Portfolio · Head of Marketing

Brands built. Audiences grown.

20+ years marketing for FMCG, global news and streaming, e-commerce and charity. Explore the timeline, or open any role for the full case study.

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Career timeline

Hover or tab to a role for a summary. Click to open the case study.

  • FMCG
  • Media
  • Charity
  • Digital
  • Own business

Employment

Aug 2025 – Aug 2026UNICEF UKMarketing Manager (Contract)Beat the Gifts in Wills lead target by 1.5xClick for the case study →
Dec 2024 – Apr 2025Verge Digital / Bayyinah TVMarketing & Brand Strategist (Contract)15k+ subscriptions and 20k+ leads from 8 Ramadan campaignsClick for the case study →
Mar 2024 – Nov 2024Gnaw ChocolateHead of Marketing (Contract)3 new products, 4 new flavours and a packaging awards shortlistClick for the case study →
tabiiApr 2021 – Dec 2023tabiiMarketing Lead15k+ subscriptions and 50k+ leads from launch in 5 marketsClick for the case study →
TRT WorldJun 2016 – Apr 2021TRT WorldHead of Audience Growth (led TRT World's digital marketing function)7M+ new social followers in the first year after launchClick for the case study →
BBC World ServiceApr 2012 – Apr 2016BBC World ServiceMarketing Manager (MENA & West Asia)Rebranded BBC Arabic and BBC Persian TV, +50% promoted viewingClick for the case study →
Nov 2011 – Mar 2012Middle East MonitorMarketing Manager (Contract)A communication-led marketing strategy across web, social and eventsClick for the case study →
Oct 2010 – Sep 2011Patak's (AB World Foods)Global Senior Brand Manager (Contract)2 new ranges into the top 4 UK supermarkets, £1M NSV in year oneClick for the case study →
Oct 2009 – Oct 2010Mars Chocolate UKSenior Brand Manager, Lighter Bars InnovationLaunched Twix Fino, a £5M NSV innovationClick for the case study →
Apr 2009 – Oct 2009Qatarliving.com and Al JazeeraDigital Marketing Consultant (Freelance)Copywriting, blogging and social mediaClick for the case study →
Jan 2009 – Mar 2009Reckitt BenckiserGlobal Brand Manager, Strepsils (Contract)Advertising and media strategy for StrepsilsClick for the case study →
May 2008 – Oct 2008Unilever: KnorrAssistant Brand ManagerPremium Aromat launch and a nutrient-enriched stock cubeClick for the case study →
LuxJan 2006 – May 2008Unilever: LuxAssistant Brand Manager (Africa, Middle East & Turkey)New Lux Liquid Handwash range: €7.3M turnover and a Unilever OscarClick for the case study →
AxeJan 2004 – Jan 2006Unilever: AxeAssistant Brand Manager (South Africa)Turnover R80M to R110M; Cannes-winning "Get a Girlfriend"Click for the case study →

Own business

AshpinokeAug 2022 – PresentAshpinoke LimitedFounder & Director33x traffic growth and a 3.7% conversion rate in year oneClick for the case study →

Experience

Newest first. Click any role for the full case study.

1.5xGifts in Wills lead target
Charity · Aug 2025 – Aug 2026UNICEF UKMarketing Manager (Contract)Legacy-giving lead generation, the Child Matters supporter magazine and a new brand campaign.View case study
15k+Subscriptions in Ramadan 2025
Digital · Dec 2024 – Apr 2025Verge Digital / Bayyinah TVMarketing & Brand Strategist (Contract)Eight Ramadan campaigns for Bayyinah TV, a US online education platform, across Google, Meta and TikTok.View case study
3 + 4New products + new flavours
FMCG · Mar 2024 – Nov 2024Gnaw ChocolateHead of Marketing (Contract)Brand strategy, new products and flavours, and more sustainable packaging for a Norfolk chocolate maker.View case study
33xTraffic growth in year one
Own business · Aug 2022 – PresentAshpinoke LimitedFounder & DirectorMy own company for e-commerce and AI ventures, run alongside contract roles.View case study
5Launch markets
Media · Apr 2021 – Dec 2023tabiiMarketing LeadTRT's global streaming platform for Turkish series and films, built from a blank page.View case study
7M+New followers in year one
Media · Jun 2016 – Apr 2021TRT WorldHead of Audience Growth (led TRT World's digital marketing function)Hired at launch to build the international news channel's global online audience.View case study
+50%Promoted content viewership
Media · Apr 2012 – Apr 2016BBC World ServiceMarketing Manager (MENA & West Asia)Brand strategy and promotion for BBC Arabic, Persian, Urdu and other language services.View case study
Web + socialStrategy and content
Media · Nov 2011 – Mar 2012Middle East MonitorMarketing Manager (Contract)Marketing strategy, digital content and event promotion for a non-profit media organisation.View case study
£1MNSV in year one
FMCG · Oct 2010 – Sep 2011Patak's (AB World Foods)Global Senior Brand Manager (Contract)Hot & Spicy and Biryani ranges into Tesco, Sainsbury's, Asda and Morrisons.View case study
£5MNSV
FMCG · Oct 2009 – Oct 2010Mars Chocolate UKSenior Brand Manager, Lighter Bars InnovationTwix Fino, the first permanent Twix extension, from idea to shelf.View case study
CopyContent and social
Digital · Apr 2009 – Oct 2009Qatarliving.com and Al JazeeraDigital Marketing Consultant (Freelance)Copywriting, blogging and social media, continuing with Qatarliving.com until 2011.View case study
StrepsilsGlobal brand
FMCG · Jan 2009 – Mar 2009Reckitt BenckiserGlobal Brand Manager, Strepsils (Contract)Strepsils brand management across Europe, Asia, Africa and the Middle East.View case study
AromatPremium launch
FMCG · May 2008 – Oct 2008Unilever: KnorrAssistant Brand ManagerAromat in South Africa and a stock cube innovation for Central Africa.View case study
€7.3MTurnover over 3 years
FMCG · Jan 2006 – May 2008Unilever: LuxAssistant Brand Manager (Africa, Middle East & Turkey)Replaced the old Perfumed Hand Wash with a new Liquid Handwash range I developed, launched in 7 markets.View case study
R110MTurnover, up from R80M
FMCG · Jan 2004 – Jan 2006Unilever: AxeAssistant Brand Manager (South Africa)Launched Touch, Unlimited, Click and the Axe Dry range, plus Cannes-winning "Get a Girlfriend".View case study

Let’s make the next launch.

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