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FMCG · May 2008 – Oct 2008 · Durban

Unilever: Knorr

Assistant Brand Manager

On Knorr I led the premium launch of Aromat in South Africa and finalised a nutrient-enriched stock cube to take on Maggi in Central Africa.

R1Mnet year-on-year business case

What I did

  • 01Initiated and led the premium Aromat launch: P&L, business case, packaging and variants.
  • 02Delivered the packaging and product proposition for a nutrient-enriched stock cube.
  • 03Led marketing input into the soup and stock cube value chain analysis.

Let’s make the next launch.