FMCG · May 2008 – Oct 2008 · Durban
Unilever: Knorr
Assistant Brand Manager
On Knorr I led the premium launch of Aromat in South Africa and finalised a nutrient-enriched stock cube to take on Maggi in Central Africa.
R1Mnet year-on-year business case
What I did
- 01Initiated and led the premium Aromat launch: P&L, business case, packaging and variants.
- 02Delivered the packaging and product proposition for a nutrient-enriched stock cube.
- 03Led marketing input into the soup and stock cube value chain analysis.