FMCG · Jan 2009 – Mar 2009 · UK
Reckitt Benckiser
Global Brand Manager, Strepsils (Contract)
On a short contract at Reckitt I worked on Strepsils across Europe, Asia, Africa and the Middle East, focusing on advertising effectiveness and media.
What I did
- Built understanding of European markets through trade visits and consumer research.
- Briefed teams on design, packaging and innovation projects, and worked with the ATL agency.
- Analysed TV ad effectiveness with Millward Brown and recommended media and copy changes.