FMCG · Jan 2006 – May 2008 · Durban
Unilever: Lux
Assistant Brand Manager (Africa, Middle East & Turkey)
On Lux I launched Liquid Handwash from idea to shelf across Africa, the Middle East and Turkey, and shared responsibility for Project Diva, the new Lux brand identity.
At a glance
- 01Initiated and led Lux Liquid Handwash across Saudi Arabia, the UAE, Egypt, Nigeria, the Maghreb, Mauritius and South Africa.
- 02Won a Unilever Oscar Award for the Liquid Handwash project.
- 03Shared responsibility for Project Diva (€125M turnover), delivering artwork across all formats.
- 04Ran a team workshop on marketing to Middle Eastern consumers.
Case study
The full story
From the old Perfumed Hand Wash to a new range
The pack on the left is the old Lux Perfumed Hand Wash I inherited. The range on the right is the new Lux Liquid Handwash I initiated and led from idea to shelf, launched across seven markets.
Seven markets, three years of growth
The range launched in Saudi Arabia, the UAE, Egypt, Nigeria, the Maghreb, Mauritius and South Africa, delivering €7.3M turnover and €3.9M margin over three years, and won a Unilever Oscar Award.
Delivering the new Lux identity
I shared responsibility for Project Diva, the new global Lux brand identity (€125M turnover), delivering artwork across every format in the region.