Charity · Aug 2025 – Aug 2026 · London
UNICEF UK
Marketing Manager (Contract)
At UNICEF UK I ran lead generation for Gifts in Wills, led two issues of the supporter magazine as integrated retention campaigns, and planned the launch of the new brand campaign, Making Childhood Unstoppable.
1.5xGifts in Wills lead target
£135k–140kraised across two magazine issues
355ksupporters reached by post and email
What I did
- 01Ran Gifts in Wills lead generation across paid social and paid search, directing creative and media planning and tracking results in Salesforce.
- 02Led the Spring and Autumn 2026 issues of Child Matters, setting the theme, selecting content and briefing creative.
- 03Briefed segmentation by donor type and value, with a tailored letter, message and ask for each segment.
- 04Led project planning for Making Childhood Unstoppable: briefed creative, managed agencies and set up a Picturehouse cinema partnership.
- 05Audited key landing pages and gave research-led CRO recommendations to the testing team.
- 06Chaired the UNICEF UK Staff Association, the bridge between colleagues and leadership.
In the press
- UNICEF UK: Making Childhood Unstoppable LBB Online · Oct 2025
- UNICEF UK's new brand platform celebrates the unstoppable spirit of childhood Creative Boom · Oct 2025