Muhammad Karim

BAYYINAH TV

http://bayyinahtv.com

SUMMARY

Bayyinah is an online education platform focused on teaching the meanings and deeper insights into the Quran. I developed 8 marketing campaigns to help Bayyinah TV increase their subscriptions and leads in the months leading up to and including Ramadan 2025.

20k+

Subscriptions

30k+

Leads Generated

3

Months

Bayyinah Social Images + Ads

Copywriting and Briefed in Creative for Organic Social + Google and Meta Ads

Developed Assets and copy across 8 campaigns
Designed to increase leads and/or memberships to Bayyinah TV
Also leveraged “gifting” of memberships, especially encouraged during Ramadan and Eid.

Gifting Email Campaign

Noticed Trend around Gifting on Fridays, tailored email content to leverage this trend.

Clear trend before Ramadan showing gifting spike on Fridays
Briefed in images and assisted with copywriting emails tailored to leverage this trend.
This activity showed repeated success, subsequently leveraged paid ads + video which led to even higher gifting numbers.

Copywriting and Design for Subscription Landing Pages

Developed suite of landing pages tailored to encourage subscriptions.

Developed Copy, Briefed in creative and UX/UI team to develop design and images for all landing pages.
Worked with technical contractor to ensure tracking all the way through to purchase and confirmed with data on Google Analytics (GA4).
ALL CTA’s lead to either billing page to subscribe or gifting page to gift someone a membership.
List of URL’s

Copywriting and Design for Lead Generation Landing Pages

Developed suite of landing pages tailored to encourage lead generation.

Developed Copy, Briefed in creative and UX/UI team to develop design and images for all landing pages.
Worked with technical contractor to ensure tracking all the way through to purchase and confirmed with data on Google Analytics (GA4).
ALL CTA’s lead to registering for a time-limited course or to download a workbook (after submitting your email).
List of URL’s
- https://explore.bayyinahtv.com/al-fatihah/
- https://explore.bayyinahtv.com/amazed/

Video Scripting for Each Campaign

Developed video scripts for each of the 8 campaigns.

Wrote video scripts and edited with Bayyinah Team.
Met with Ustadh and Bayyinah CMO to go through scripts, edited, adjusted ideas for his tone of voice.
Final edits done by Bayyinah team and Ustadh before filming.
Briefed videographer for 15s and 30s cut-downs for Youtube and Meta Ads.
Video URL’s

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