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23 May 2025

Listen to Experts—But Only in What They’re Experts In

Scott Galloway and Rory Sutherland are brilliant on business, persuasion and human behaviour. But expertise has edges. Learn from experts in what they know, and think for yourself beyond it.

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Marketing

7 Nov 2023

The Ultimate Marketing Campaign: A Checklist That Won’t Steer You Wrong

Everyone wants the ultimate campaign. After running hundreds, I’ve found we often get lost trying to be too creative. Deliver the basics consistently first. A checklist that won’t steer you wrong.

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© Muhammad Karim · Norwich, UKinfo@muhammadkarim.co.uk

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