Giving
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Reciprocity: How to Make Customers Feel Like They Owe You (But in a good way)
Have you ever felt a strange urge to buy something from a salesperson who just gave you a free pen? Well, maybe not buy… but you stopped to listen at least. Or maybe you felt compelled to leave a bigger tip after the waiter brought you an unexpected after-dinner mint? That’s the power of reciprocity… Continue reading